WHAT DO WE DO?
We build purposeful brands.
COMMUNICATIONS STRATEGIZING
With the pace of change accelerating and uncertainty seemingly the only sure thing, we develop dynamic communications paths that provide strategic direction for your communications while ensuring flexibility. Your purpose is your Northstar. What path your communications follow is guided by simple tools and metrics that anticipate change.
Start with a blank slate or do a communications refresh
Ensure alignment with your organization's Strategic Plan
Connect meaningfully and explicitly to the Sustainable Development Goals (SDGs)
Share your Corporate Social Responsibility (CSR) impact
Develop initiatives geared to specific objectives for advocacy, fundraising, and thought leadership
MESSAGING & BRAND STORY
Words matter. It matters what you say, how you say it, and (very important) where and when you say it. We help you discover, declutter, and tell your special story shaped by your authentic purpose.
We craft audience-specific messaging guides,
and coach leaders and teams.
Narrative development
Story-telling coaching
Mission statements, unique value & positioning soundbites
Translate your impact into words
PEOPLE & MARKET-CENTERED RESEARCH
Clean, clear data brings insights that drive powerful communications plans, content and innovation. Data is the fuel for designing brand experience. We do relevant research customized to fit your specific goals.
We never assume we know all the answers
(or all the questions).
What does my brand stand for?
How do stakeholders & competitive prospects view my brand?
Why are loyalists loyal?
Why do lapsers lapse?
What are unmet needs?
CREATIVE CONTENT DEVELOPMENT
Truly creative content moves you. It is a brilliant outgrowth of your identity and purpose. When done effectively, it not only gets attention, it emotionally connects with your audience. BeCause's Creative Studio is a group of astonishingly talented graphic designers, videographers, producers, copywriters, and editors from around the globe, bringing an international, regional, country or market-specific perspective.
Develop a distinctive brand personality
Create visual, verbal, and video identifiers for your brand
Give data and information visual power